Zephyr Skin
Brand Identity, Packaging, UI/UX, Motion Design, Advertising
OVERVIEW
Zephyr is a gender-neutral skincare brand that tackles the issue of daily sun protection. With a heavy focus on sun care, it provides individuals, from the age of 18 to their early 30s, with serums, moisturizers, sunscreens, and basic makeup products with SPF in them that don’t feel like a burden on their daily routines or their your wallets.
DESIGN CHOICES
TARGET AUDIENCE
Ages 18 to early 30s
Cares about the environment
Knowledgeable about product ingredients
Has a daily skincare routine
Enjoys and looks for modern packaging
GRAPHICS INSPIRATIONS
3D MODELING
Over the course of four months, I’ve used the software Fusion 360 to model, render, and 3D print my product containers. This new field taught me so many new perspectives that I can use in the future in combination of my packaging design skills and many more.
See some of the selected product renders below and glimpse of my 3D process in the video…
EARLY SKETCHES
BRAND IN USE
Product Categories & Packaging
Step 1:
PREP
Step 2:
PROTECT
Step 3:
POLISH
BRAND EXTENSIONS
Print Ads
This format of advertising includes using a full spread in famous cosmetics and skincare magazines, posters and billboards placed at busy intersections and side of the roads at big city centers like NYC, LA, San Francisco, etc. where the most possible exposure can be targeted with a “call to action”.
Online Store
To shop the full collection online, get the full insight on the company values, products, active ingredients, and consumer reviews, the online presence can be utilized in a way that will engage and keep the users on the website as long as possible.
Designed and prototyped on Figma, as seen in the video.
Apple Watch Widget
FEATURES
Self-timer to apply sun protection
Check UV levels and the weather in your area
Add friends from your contact list/track SPF usage
Send daily reminders to apply SPF with preset funny messages as notifications to friends’ AppleWatch
Track your own streak of daily SPF usage
Designed and prototyped on Figma, as seen in the video.
Video Ads
This form of marketing strategy can be used as Youtube or any other streaming service ads, on online store and digital billboards.