The Reverb Effect
Logo Design, Brand Identity, Merchandise
OVERVIEW
Chosen non-profit organization, Reverb, was re-branded after identifying the problem points of the pre-existing branding. A new brand guidelines book and other assets showcasing the new visual identity were also designed.
Click here to see the full brand manual and guidelines.
TARGET AUDIENCE
DESIGN CHOICES
BRAND GOALS
Change
Influencing a much needed positive change within the live music industry as well as in our society through volunteership and by partnering with influential musicians and artists.
Awareness
Helping people find resources and ways of sustaining an eco-friendly life in their daily routines and/or within the organization.
Community
Creating a dedicated community by using the digital platforms effectively as well as creating an approachable personality to welcome more volunteers, mainly Gen Z and Millennials, into the organization.
RENAMING AND LOGO REDESIGN
The old name…
“Reverb”, used on its own makes it difficult to locate the organization online and increases chances of unsuccessful user experience.
The name and logo lacks customization or personality that’s unique to the target audience and the specific purpose of the organization.
And the NEW!
Conserved the original word “Reverb” to avoid confusion with previous branding, but additional words were included to create a personality within the name.
The logo includes a square logo mark using abstract thin shapes that gradually morph into each other and become one bigger shape. It symbolizes the community spirit of our organization. It’s also made to look like a megaphone to show the activist side of the organization.
“There’s a lot to do.
But we have you, and you have us.
And there’s power in us.”
BRAND PERSONALITY
CARING + BOLD + MODERN + ACTIVE + INCLUSIVE + ENCOURAGING + RATIONAL
BRAND IN USE
WEBSITE RE-DESIGN
Considering the large amount of gen Z’s and young demographic interested in the organization, the original website needed an updated layout to increase online interaction. It also had outdated graphic elements that resemble an IT company from the 2000s.
With the use of subtle accent colors for buttons and modern iconography, website feels more welcoming and contemporary.
