
Nutra Buddies
Logo Design, Brand Identity, Packaging Design
OVERVIEW
Nutra Buddies is a kibble pet treat brand with ingredients that support the digestive health of cats and dogs and provides the necessary daily nutritions with structurally sustainable packaging that stands out on the shelf and easy to carry and store.
Click here to see the full project details including the research, brand positioning, and the form design.
TARGET AUDIENCE
New pet owners, parents with young kids who want a pet, new couples with pets
PERSONALITY
Playful + Familiar + Approachable + Friendly
DESIGN CHOICES
LOGO MARK DEVELOPMENT
INGREDIENT ILLUSTRATIONS
TREAT TYPES
Cat Treat
Pumpkin + Pear
Small Dog Treat
Sweet Potato + Carrot
Large Dog Treat
Seaweed + Pumpkin
FLAT LAYOUTS
Packaging Design / Flat Layout
Packaging Design / Flat Layout
Packaging Design / Flat Layout
SOCIAL MEDIA POST DRAFT
